Our gorgeous wedding dress shop in Hertfordshire awaits you in the heart of the historic market town, Hitchin. Located just off the cobbled market square, we offer a bright, welcoming space for celebrating your unique love story. When you visit our bridal boutique in Hertfordshire, you will find yourself surrounded by an abundance of inspiration, gorgeous bridal pieces and a range of bespoke accessories, tiaras, veils and jewellery. See our Accessories Page for more details.

We stock world-renowned bridal designers from across the globe, including famous brands such as Halfpenny London, Milla Nova, Anna Kara, Sassi Holford, Maggie Sottero, and Freda Bennet. At Morgan Davies Bridal Hertfordshire, we have something special for every bride. We offer our brides stunning bridal gowns in a great size and price range. See our Curve collection gowns to see our samples in size 16+.

Hertfordshire brides, if you are searching for the gown of your dreams, book your appointment at our Hitchin bridal shop today. Fall in love with hand-selected designer styles ranging from £900 to £4500.

Need help getting here? If you are coming from London, we are only 25 minutes from Kings Cross or Finsbury Park with direct trains coming every 10 minutes. Once you have reached Hitchin Train Station, we are a short 15 minute walk through the gorgeous town of Hitchin past lots of other independents.

If you are driving, we are right in the town centre so there are plenty of places to park. Port Mill Carpark or St Mary’s car park are less than 5 minutes walk from the boutique. On non-market days you can also park in the market car park (behind The Sun Hotel) which is 1 minute walk away from us.

 If you are visiting us from afar and would like to spend the day in Hitchin our top 5 recommendations are:

1. Hermitage Road, a Bar and Restaurant for a cocktail and beautiful dinner/lunch.
2. The Groundworks, another great lunch spot if you’d like something more relaxed.
3. Quotidian, the best bakery in Hitchin. If you’d like a nice coffee and some of the best baked goods you’ll ever try, head here.
4. Ibos, for a fun time. A nice Turkish with great cocktails and a great vibe.
5. The Victoria Pub, the best pub in Hitchin. Great roasts, great pizza’s, the best staff, overall great vibes.

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