Congratulations, you are a new bride to be! But if you are not quite sure how everything works here are a few FAQ that may help you to start your planning. If there is anything you are not sure of or we have missed something important please do not hesitate to contact us, we are always here and happy to help!

When should I start looking for wedding dresses?

Start thinking of choosing your dress about 8 months to a year before the wedding if you can. Any sooner and you could find that you miss out on the newer collections. As so many other aspects of your wedding can evolve from your choice of dress (accessories, bridesmaids, flowers, grooms outfit, maybe even the cake and decoration of your reception venue) it’s a good idea to make the dress one of the first items that you choose.

Will I need to make an appointment?

Yes, call us to book an appointment so that we can spend at least an hour of uninterrupted time with you.

* We take a £30 booking fee for a Saturday (£20 in the Hitchin store) which is paid at the time of making your appointment. The booking fee is non refundable on cancellation, however should you find your dress with us this would be deducted from the cost of your dress.

Should I wear special underwear when going to try on dresses?

We have a selection of suitable bridal underwear to try on under the dresses. This will help greatly with the fit and look of the gowns and will make you feel fantastic. We also have shoes and anything else you might need.

What happens when I want to order a dress?

We will take your measurements and discuss sizing with you. We then need an initial payment of 50% to order the dress, which can take up to 6-7 months to be delivered

What about alterations to my wedding dress?

In our London store we have an in-house alteration service which your consultant will tell you about when you order your dress. In Hitchin our alterations are undertaken by our professional seamstresses in the Hertfordshire area. Again this will be explained to you when you order your dress.

IMPORTANT – you will always need to take the shoes and underwear that you plan to wear on your wedding day to all your fittings.