We are excited to be able to showcase a selection of the beautiful wedding gowns from Allure Bridals from 29th June in our Hitchin store. To celebrate the event we are offering all brides who order their Allure Bridal dress during the week £100 towards their accessories and a little gift. Do book your appointment to see these fabulous dresses on 01462 432889.


When it comes to immaculate craftsmanship and fine detailing, there are few designers that can match Allure Bridals. We’ve been delighted to stock dresses from this fabulous designer at our Hitchin store for over 12 years, and we’re sure you’ll fall in love with these gowns in the same way we have. From perfect figure fitting silhouettes to show-stopping backs, this is a truly unforgettable range of dresses.

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Since opening as a bridal retail store 20 years ago, Allure Bridals is now considered one of America’s most exciting wedding gown designers. Staying true to their ethos of ensuring brides feel confident and comfortable while still looking fabulous, Allure are now high on the wish-list of brides-to-be from across the world.


Blending fine fabrics such as tulle and exclusive laces with signature beading and detailing, this design house has become renowned for its fabulous creations and faultless craftsmanship. Using Allure’s patented construction, brides are able to feel as comfortable as they do beautiful, able to wear their stunning gowns throughout their special day and into the night with ease .

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Above everything else, though, it’s Allures Bridals’ intricate and exquisite detailing that really set the brand apart. From exquisite beading to floral appliques, dramatic backs to delightful draping, perfectly cut simple crepe to pearlescent satin, each gown boasts the individuality brides-to-be want from their wedding gown.

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If you want to see more from this range and the dresses we stock, view our Allure Bridals collection, here:

To book an appointment for the Designer Week at our Hitchin store, call us on 01462 432889 or email