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About Us

In our luxurious boutiques in Hertfordshire and London you will see the latest collections by the finest bridal designers from around the world. We are passionate about selecting the most beautiful and unique variety of gowns for our brides. We believe we offer something a little bit different, and are frequently complemented on our refreshing on-trend collections.

Latest News

If you love Allure, then you’ll be over the moon to see what we’ve got arriving at our Hertfordshire boutique. Allure started in 1998 as a retail store and has since grown into an award-winning bridal manufacturer. The silhouette, fabric, detailing and craftsmanship all exude Allure Bridals core purpose: to pursue excellence in design and…

What Our Brides Say

I just wanted to say thank you so much to all the team at Morgan Davies for your help with the all important wedding dress! The shop is beautiful and there was a huge range of dresses to try on. A big thanks, in particular, must go to Roz who was incredibly knowledgeable and so helpful in finding “the one”.

Leanne Severs

I just wanted to say thank you for helping me find the most perfect dress. I got married yesterday in the Farah Sposa Anastasia and felt like a princess! Everyone said that it was such a timeless, classic and elegant dress.

Kylie Wick

I had a fantastic experience choosing my wedding gown at Morgan Davies. The staff were welcoming and friendly and I absolutely loved my Snow by Annasul Y gown. Will definitely be recommending the shop to my friends and family.

Shannon Sweeney

I cannot thank the team at Morgan Davies enough for all of their wonderful support and guidance. I have already recommended you to any of my recently-engaged friends, especially those who want a beautiful selection of unique dresses and wonderful service.

Beth Baker

The dress I purchased was almost identical to what I had envisioned for my special day, I was so keen to buy this I put my deposit down almost straight away!! I also purchased the veil and the hair piece at the store which matched perfectly! Fabulous store, impeccable service and stunning dresses.

Sophie Wickham

Originally went to Morgan Davies as you stocked Jesus Peiro. The experience has been fabulous. So relaxed and both Katie and Rebecca were great in understanding what I wanted, making suggestions and providing honest feedback. They are very knowledgeable, weren’t pushy at all and made what I thought might be a stressful experience, a very fun and easy process. Can’t wait to wear my dress in a week! I will send pictures afterwards. Thanks again, Kadeeya

Kadeeya Cunynghame

Rebecca was amazing! She knew exactly what would suit me and I would never have picked the dress she had me try on. But I just love it. She was so helpful and nothing was too much trouble. My sister got her wedding dress from you and I will definitely recommend to you a friend. I will send you some photos after the wedding. Many thanks again and please tell Rebecca she was wonderful!

Caroline Wheeler

I LOVED my experience with Morgan Davies and I would 100% recommend this beautiful store to my engaged friends. I look forward to coming back to help them shop for their gowns. Thank you so much to all the staff for helping me find my dream dress, I cannot wait to wear it and will send photos of the big day soon.

Chloe Louise Newton

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