Whether you have a short wedding date or just want a designer dress for less, our wedding dress sale gives you stunning dresses with an amazing 50% off.



Bliss by Modeca

Sale Gowns

We have beautiful gowns in a range of styles available at our Islington boutique in London. These are sample gowns and our team will be able to advise you on how they can be altered to fit you and also help with specialist dry cleaning.


Anais by Atelier Emelia


























We show a small selection of sale dresses on our website but have many more in store. All you have to do is contact our London boutique if you’ve seen the dress of your dreams.

Advice when buying a sample gown

At Morgan Davies, we keep a selection of sample gowns available throughout the year especially for brides who need a gown in a hurry or want a designer dress for less. But we also have seasonal sample sales for a limited time where appointments are available and all gowns are on a first-come-first-serve basis. If you’re attending a sample sale to find your dream dress, take a look at our hints and tips below:

Eat breakfast

Seriously, it’s exhausting trying on a number of dresses in a limited amount of time, so make sure you’re fuelled for the day.

Expect a queue

We stock some of the world’s most renowned designers so, as you can imagine, our sample sales are extremely busy and queues do often stretch down the street.

Bring an umbrella

No one can predict the British weather sometimes, so it’s best to come prepared just in case.


You are likely to be limited to the number of gowns you can try on during your appointment. This is why well-fitting underwear in a neutral/nude colour is ideal as it won’t distract your eye from the gown.

Friends and family

Try to avoid the temptation to bring everyone with you to your sample sale appointment. The shop will be busier than usual, and you really want to get advice from your closest friends or family. Too many opinions can make the process really confusing.

View our sample gowns here

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