Allure Bridal

New York

New York from the Allure Collection at Morgan Davies Hitchin

Allure Bridal

New York

This fit and flare gown in lustrous satin features stunning back detail with 3 crystal clasps laying delicately over a bare back.

Allure Bridals

Founded in 1998 as a retail store, Allure Bridals has grown into an award-winning bridal brand. The unique designs blend rich fabrics with decadent beading and detailing. One of the key things our brides tell us is how comfortable they feel in an Allure gown, due to the patented Allure construction.

This collection is all about romance; ball gowns and classic mermaid silhouettes adorned with delicate lace detailing and elaborate beading.


Available in our Hitchin Store
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